Blackrock whiteboard animation

I often work in partnership with London-based video production company Shoot You, who produced this whiteboard animation – one of a series for Blackrock Inc. Actually it was drawn on paper rather than a whiteboard with animation added later. I Iike to draw these ‘live’ as I think filming an actual had drawing the images is more engaging and authentic than adding a composited hand later. However if the client needs subsequent changes it’s not always possible or cost-effective to go back to the studio, so on this occasion some of the shots include an added-in hand.

blackrock