A few years ago I applied for a job designing GIFs for phone screens – this was before everyone has smartphones – and was asked to create two GIFs as a test – one on a skull theme, one on a heart theme. This is the skull one. The original artwork was done the old-fashioned way, on paper,then coloured in the computer. I didn’t get the job – my work didn’t fit in stylistically with what they were doing, which was more Photoshop based – a clipart skull with a bolt of lightning added, that sort of thing. Being an old-school animator I opted to create a hand-drawn gif. Now that it’s possible to add GIFs to Facebook and Twitter there’s a new outlet for this type of work, so I’ll be keeping this in mind for promotional purposes.