Hearts and skulls

I had an interview today with Mobstar Media in Brighton, who needed someone to help produce a horrendous number of animated GIFs for downloading to mobile phones as screensavers, or something along those lines.
They asked me to do a test, which was to create a couple of GIFs featuring a heart and a skull – the most popular subject matter, apparently – so I came up with these.

As it turned out I didn’t get the job – their style is very different – but this set me thinking about the one-second animated GIF as a narrative art form as opposed to a piece of design … In an age of short attention spans, when a film much over a minute can seem too long, a film in the form of a one-second loop, on a two-inch screen, raises a challenge. How much drama can you fit into a form that small?